It's no secret to anyone that Instagram is a powerful
source of income that can give financial freedom to anyone who knows how to
properly exploit that platform.
The question is how to do it? One of the most popular
beliefs that exist around IG is that you have to start posting things that are
too funny, like doing lipsync (lip movement to imitate a celebrity), showing
hot dances, or making videos about funny jokes. Supposedly with these
strategies, you will start to get followers and start to have sales.
But this is not as true as it seems to be. Undoubtedly
you need to have a good base of followers, but to have them you don't need to do
dances, or jokes, much less do you need to be a world soccer star. The truth is
that you need at least 50 thousand followers in this social network to aspire
to start making good money from this platform.
You need to develop a strategy
The first strategy to take into account to be successful
on Instagram is that you must either invest money or invest time or, if
possible, both at the same time.
In investing money there are two alternatives. 1.) Buy
advertising or ads directly on Instagram or 2.) Pay an influencer to make some
campaigns and promote our Instagram account within their follower base.
When you don't have money to invest, then the easiest way
to achieve success is to directly contact potential customers through organic
posts. Once customers are contacted and at least one of them buys our
publishing service, that is, a service where we write about the advantages of a
certain product or service, the rest of the sales will start to come little by
little. The more noise you make on social networks, the more reach you have,
it's as simple as that.
This last strategy must have a brand identity, it must
have a personal stamp. People get bored of always seeing the same thing on
social networks and tend to notice what is really different. If there are only
jokes in your posts, people get bored; if you only post inspirational phrases,
people will go elsewhere. The content must be varied and reach a wide range of
people. That's how you get in touch with those who finally decide to buy
something.
Finally, focus on a special niche where you have
strengths. If you don't have any strengths, then educate yourself, take courses
and train yourself because the competition in the digital marketing field is
very strong and only those who understand the market correctly and offer what
people are looking to get will win.
However, if you don't have a lot of time to train
yourself and despite that, you already have a base of followers on Instagram,
then below you will find 5 strategies to monetize your Instagram account
without being an influencer.
#1. Sell products through affiliation
Affiliate marketing consists of belonging to affiliate
programs such as those offered by Amazon, Rakuten, or ClickBank. By belonging
to these affiliate programs, you receive a commission for each sale made
through an affiliate link that these companies provide.
However, you must be very sure before promoting
something, since no one will want to take the risk of pointing out as a good
product something that could end in deception for the customers.
#2. Advertise products or services
This is one of the most powerful tactics and consists of
taking advantage of Facebook's advertising tools (which owns IG) to promote
products or services on a massive scale. The investment can be made from just
one dollar per day and the ad if well configured, can reach thousands of people
at a time.
Facebook and Instagram are two social networks with
billions of users who are, in short, the potential customers of any business.
By segmenting the ads correctly and targeting them to the right audience, the
chances of success with these ads are huge.
#3. Buy aged accounts
On the Internet, many digital agencies sell accounts that
already have a base of followers that can be exploited. That way, it's much
easier to start making money, rather than trying to grow an Instagram account
from zeroes.
Buying a "mature" account is the best way to
start on the right foot when you have a good business idea, but don't have a
proper follower base.
#4. Make sponsored posts
On IG many virtual stores usually contact those users
with a lot of followers to promote their products.
If you have an account with enough followers and in
addition to that you feed it with quality photos, any Instagram store will
likely notice you and ask you to sponsor their products or services in exchange
for a good sum of money.
#5. Sell products via e-commerce
E-commerce has grown tremendously thanks to social media
and you have to take advantage of this boom if you want to start making money online
with the help of companies like Instagram.
Nowadays almost anything can be sold through the Internet
and, in fact, on platforms like Instagram, it is possible to find both sellers
of "anything" and buyers of "anything".
Putting interesting products for sale on social networks
like Instagram is a guarantee that sales sooner rather than later will start to
happen.
Final Words
We are at a time in history when selling through digital
channels is an excellent option for those who want to have their own business,
especially because of the advantages of not needing a physical space to develop
the sales work.
If something is interesting about trade through social
networks, is the fact that anyone can sell anything from the comfort of your
home, without having to rent commercial premises or hire employees, at least
while the business takes off and takes flight.
If you follow these brief recommendations, you can start
now to generate additional income through an Instagram account and, why not,
reach the financial freedom you've long dreamed of.
All it takes is a little work and imagination and the
rest will follow.
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