Some companies can be considered serious and reliable, through which you can acquire followers and likes, which are the most important factors in Instagram when gaining visibility within this social network.
There are also the so-called SMM panels, which are services that offer visits, likes, followers, comments, and a hundred additional services with which you can grow your Instagram or YouTube, or Twitter account, etc.
The disadvantage of these SMM panels is that, in general, their services are robotic, that is, if you receive a like on one of your accounts or if you gain one more follower, they will not be human beings, but fake profiles and likes created through bots programmed for that purpose.
This means that these "new followers" will never have any interaction on your account. They will never leave you a comment or like or buy any of your products and this is something that Instagram as a company detects very easily.
So, an account with 10K followers, of which more than half are bots, will hardly take off within Instagram and will always stay away from the media exposure that is what finally makes accounts grow within the platform.
Given the above, the best thing to do before spending money paying someone to grow an Instagram account is to learn how to grow an Instagram account without paying for that service and to achieve this, it is good to take into account the following aspects that Instagram analyzes before allowing an account to grow without limits.
1. Take care of the quality of your images or videos
Instagram is a 100% visual social network where the video and especially the image have a very important weight, which means that the reputation of your personal or business brand is at stake depending on the quality of the image you upload.
Nowadays it is not necessary to buy a professional camera to upload a good image to Instagram. Depending on the type of smartphone you have you can get very good results and if you also handle programs like Photoshop, you can get excellent quality photos.
It is very important to know the size and measurements of social networks, in this case, Instagram, so that the result, once the images are published, is optimal.
This may interest you: 7 key tips to make money with Instagram in 2022
2. Focus on a theme
If you want your brand on Instagram (whether personal or business) to be recognized, you mustn't diversify your publications. Focus on a specific niche market so that your brand is remembered for a particular specialization.
For example: if you are professionally or personally dedicated to the world of fashion, it is better to focus on it to attract a quality audience that follows you for what you do and teach and not for anything different.
If you diversify your publications into several topics, it will be more difficult for you to grow, since users will not know clearly what you do.
3. Advertise on Instagram
Don't forget that social networks live off advertising. Naturally, you can grow little by little. But if you desire to increase that growth rate, advertising will be your number 1 ally on Instagram.
If you are in a process of brand recognition, advertising on Instagram in a strategic way will help you gain that push you need so much.
It is important to mention that, to invest in advertising, it is good to either hire a professional who knows the subject or learn about it. In both cases, you will need money to experiment on which marketing campaigns are the best to grow your Instagram account.
If for some reason you don't have enough money to hire an expert in the field, it goes without saying that there is tons of free information on the Internet that you can study to learn on your own.
4. Create quality stories that add value
I have to confess: I used to only upload photos of food dishes to my stories, until one day I asked myself "Do these photos add value to my community?".
It's true that stories only last 24 hours, but if in that time you post content of little value, your brand can be harmed. It could be the case that some of your followers will mute your stories if they don't consider them relevant, or even stop following you if they don't feel comfortable with your content.
In my opinion, stories are another means of communication, apart from the Instagram feed, with a tremendous capacity for interaction with your community.
Another point in favor of stories is that you can save them in highlights, which means they remain visible forever and are not lost once 24 hours have passed.
5. Use hashtags
Using hashtags increases the chances of visibility of your publication. As a recommendation, do not use more than 5 to 10 hashtags in each publication. Although Instagram allows you to use up to 30 hashtags, it is not recommended to use all of them to gain visibility.
To make correct and effective use of hashtags, it is necessary to avoid those hashtags that are very crowded. For example, if you put the hashtag #Nike, you will be wasting your time, since it is a very demanded hashtag and your publication will be devoured by other accounts that are stronger and use the same hashtag.
To avoid this I recommend using other alternatives that describe your publication but are not so sought after, this way you increase the chances that your image appears in a prominent position within the Instagram feed.
6. Socialize with your followers
Don't lock yourself into your account. Look at the posts of people you follow or those who are in your niche and have more visibility than you. Comment on other posts and interact with all of them. This method ensures that you are 100% seen but also if you do it consistently, you will be remembered by those you interact with.
By using this method, when you post an image or video you increase the chances that the people you have interacted with will return the favor by interacting with your posts.
7. Upload quality posts
Always ask yourself this question before posting: is what I'm going to upload to Instagram valuable content? If the answer is no, think twice about whether it's worth making that post.
8. Create a good description
Although we are in a visual social network, the text or caption of the image plays a very important role, so do not waste it.
This is the space that Instagram offers to tell a story that captivates visitors who see the publication and makes them think about coming back.
For example, if you publish images of landscapes, in that space you can tell your followers those feelings that the image transmits to you or you can reinforce your publication with a message that makes the visitor go even deeper into your story.
9. Don't over-post
It's good to have a rhythm and a schedule of publications in your social networks, and doing it for Instagram is no less important. But over-posting can bore your community.
If you're too intense posting, you can cause your followers to mute you or unfollow you, and that's the last thing you want to happen.
10. Turn your account from private to public
If you want to grow on Instagram, one step you have to take is to turn your account from private to public. How do you want people to start following you if no one can see your posts?
If you want people to follow you, don't limit the visibility of your account, make your account public and not private so that anyone can see your posts, comment, and give likes.
11. Collaborate with influencers
A good way to gain visibility on Instagram is to collaborate with influencers who work on the same or similar topics.
Influencers have a community that is very committed to them and many of their followers will take into account what the influencer they follow tells them.
So, if you create a good strategy together with another influencer and carry it out, it can be very beneficial for both parties. Of course, an influencer with a lot of followers will hardly take you into account if your account is new or with few publications, followers, likes, comments, etc.
12. Accompany your text with emoticons
Whether you like them or not, emojis have become a form of digital language and serve to reinforce a message and attract people's attention to the text you are writing.
However, use them with moderation, because if you abuse them you will cause the opposite effect.
13. Reply to the comments of your publications
The first hour after making a publication on Instagram is crucial for the Instagram algorithm to take into account what you publish. Depending on the interactions that your publication has in that first hour, the algorithm will determine if it is an interesting publication for your community or not.
For this reason, you must be as attentive as possible to the comments left by your followers to respond to them without being obsessed with it and staying glued to your cell phone all day.
14. Create a company account
Whether you are a personal or business brand, I recommend in both cases to create and optimize your company profile because thanks to this type of profile, you can know what kind of publications have been most successful and which are the most liked by your audience and besides that, you can know the times and days of the week when your community is most active on the social network to make your publications and reach a greater number of people.
15. Take care of your profile and biography
Your Instagram account profile is your home. If you take good care of it, people will want to enter it.
By putting a good profile image and a well-crafted Instagram biography, you will give the impression that you care about transmitting a good image, and that, from the beginning, is something that new potential followers will appreciate.
16. Don't use bots
If you have in mind to use bots to make automatic comments on other people's posts, get it out of your head.
A comment made by a bot is something noticeable from miles away and instead of making you a benefit, they cause damage to your account and you can get other people to block you or even worse, Instagram itself who cancels your account for the use of these services.
17. Follow hashtags
On Instagram, apart from being able to follow other people or companies, you can also follow hashtags. This way you can interact with other accounts that have points in common with you.
Following hashtags is one more way to make yourself visible to people or brands with whom you share the same tastes and affinities and allows you to increase the chances that other users visit your profile and decide to follow your page.
18. Create sweepstakes
Sweepstakes are an excellent way to reach a new audience. It is important that what you raffle is related to the theme you are promoting on your account.
An example of very simple and widespread sweepstakes is:
• For a person to participate, they have to leave a like on the post, they have to nominate a certain number of people and these people have to follow your account.
• These users have to share this sweepstake in their stories so that your brand reaches their community.
• You set an end date for the sweepstakes and use a tool to choose the winner randomly.
You don't always have to offer physical products in your sweepstakes. In cases of offering services, you can offer a free class for a certain time, a free audit, etc.
19. Optimize your username
If you enter a keyword in your account username, you will have a better chance of being recommended by Instagram in their search results.
20. Geolocate your photos
A simple method to gain visibility and help you grow on Instagram is to indicate the place where you have taken the photo.
This way, for people searching for information about that place, there is a chance that your image will appear in their search results, increasing the visibility of your brand.
Instagram is a very easy and intuitive network to use, but at the same time, it has its degree of complexity if you want to take advantage of its full potential. If you put into practice the 20 steps you have read, your Instagram account will surely start to grow easily.
It is important to mention that growing naturally on Instagram takes time and that time can be months and even years before you see the results you hope to achieve.
The only certain thing is that, if you do what I have indicated, you are going to settle solid pillars around your brand in this social network and when the time comes to grow, your account will be simply unstoppable.
Having said that, are you already applying any of these tips, and can you think of any others that might help? I'll be happy to read them in the comments.
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