Since January 2021 Instagram Stories have lost steam in
the organic reach they once possessed. Since that date and up until now, very
few people are interacting with Stories and it's about time you stop going
crazy about it and do what you need to do to get your Stories back to the same
reach they had before ...
Adding hashtags and locations in your Stories is no
longer useful to position or highlight images in hashtags and locations results
within Instagram
Since March 2020 Instagram removed Stories from search
results and top circles and Stories are no longer displayed on those screens.
If you don't believe it, you can do a search by hashtag or by location of a
major city and you will notice that circles with featured Stories no longer
appear. For this reason, it's time to try some new tricks that we are going to
reveal in this post.
Why do your Stories have less visibility and reach
than before?
It's a fact, day by day, IG Stories are losing reach.
Accounts with more than 50K followers sometimes struggle to get 5% reach on
their Stories. Do you know why this is happening? There are 3 main reasons:
1. According to TrackMaven data, each day is generating a volume of 4% more Stories than
the previous day worldwide, and that only means
one thing: your Stories have more and more competition and that means that
fewer and fewer people can see your content.
2. Instagram has only one priority: to win the
advertising pie that Tik Tok has taken from Facebook. Because of this,
Instagram's main goal is to get users to upload and consume reels and therefore
is doing everything possible to divert the time we spend watching Stories with
the idea that we spend it watching reels. It is for this reason, that now the
main button in the bottom menu is reels and for this same reason Instagram has
removed featured Stories from the location and hashtags results screens.
3. The number of new Instagram users has increased
10-fold, according to Statista data. Since 2018, Instagram has grown the volume
of new accounts staggeringly and that only means that there are more and more
competitors trying to get noticed on this social network.
How to increase the views of your Stories? 5 tricks to
get more visits in Stories
If you want to increase the views or visits of your
Stories, you have to start thinking "outside the box". That is, stop
thinking only about your followers. Unfortunately, there is very little we can
do against the priorities set by the "Stories Relevance" Algorithm,
which is one of Instagram's 9 main algorithms and is the one that determines
which Stories will have priority to be seen by users.
So let's unlearn a bit because if we keep repeating what
we have done so far, we will keep getting the same bad results we are getting.
Below you will find 5 essential tricks to get more people
to see your Stories, both your followers, as well as those users and people who
are not yet following you. If you want to know what this is all about, then
read on:
1. Embed your Stories on your blog or website.
2. Share the URL of your Stories.
3. Trigger the number of Taps.
4. Set Stories on Autopilot
5. Edit your Best Friends List.
Trick 1. Get more views on your Stories by embedding
them on a website, blog, or online store
Have you tried embedding your Stories on your website,
eCommerce, or blog? Well, now there are some great tools that do just that and
that you can use to give your IG account much more exposure.
Insert your
Stories on the web and blog with flockler >> Flocker.com
Flocker is a tool that in its free mode allows you to
insert one or more Stories in any web or WordPress environment and has several
templates to make everything look great.
What do you get by
inserting your Stories in a web environment?
a) When your Stories appear on other websites, you get
more people to see them, because they will not only be available to your
followers, but will be available to all other people who daily browse the web,
and this makes the Instagram algorithm boost the priority of that Story so that
more people in the social network know your content.
b) You get people who visit your website to see the Story
and click on your profile, which increases the chances of getting even more
followers.
Are there more
tools to insert Stories?
Snappd.tv
Fastory.io
Embedsocial.com
Trick 2. increase visits and views of your Stories by
linking to the Stories from other social networks, from email, blog, or website
Each Story and each set of featured Stories has its own
URL (web address). What you can do with those URLs, is to share them on other
social networks, in email marketing campaigns, in your newsletters, bulletins,
or directly on your online store, your blog, and in general, everywhere where
an IG Story can be published.
How to share the
URL of a Story?
Step 1. Publish your Story on IG, that way you will get
the link that you will be able to share.
Step 2. Click on the dots in the bottom right corner and
select "Copy Link".
Step 3. Paste that link anywhere you want to display your
Story. You can paste it on Facebook, Linkedin, Twitter, Pinterest, or even from
another Story if you have more than 10k followers and the link from Stories
functionality enabled. You can also paste that URL in your Active Campaign or
Mailchimp template for email marketing campaigns, and you can also paste that
link anywhere on your website, online store, or blog.
Step 4. When someone clicks on that link, if they are
logged into the browser they clicked on, they will see a fantastic text that
says "tap to play" and if they click on it, they will see the Story
as long as the Story was uploaded to a public account and is active in the
first 24h or you have included it in the featured posts.
Warning: Remember to add your Story to the featured
posts if you don't want the link to break after 24h.
The best thing is that people don't need to follow you to
see the Story, and the best thing is that it is possible that whoever sees your
Story will start following you after having seen your publication.
Trick 3. more visits to your Stories by playing on
autopilot
You have to let the Stories of the accounts you follow
play on autopilot. Why? Many times, when we see that a user has seen our
Stories, we automatically visit their profile and see their Stories.
So, the more people see that we have seen their Stories,
the more likely it is that those people will visit our profile and see our
Stories.
Depending on the people you follow, viewing all the
Stories of others can be an entertaining task, however, it is not necessary to
spend all day watching Stories, because they can be played on autopilot.
How to do this? It is very easy and simple: go do
whatever you want and leave the phone unlocked playing Stories without anyone
watching them. You can leave your phone on the table while you take a shower or
watch a series. It seems stupid, but I assure you that it works.
Trick 4. To increase the visits in your Stories,
trigger the taps in your Stories
As you have already read, increasing the interaction of
Instagram Stories is a fundamental key to having more reach and more people
seeing them. Well, the interaction that the Instagram Stories Relevance
Algorithm values the most is the TAP. That is when a user touches the screen
somewhere in your Story.
For that reason, I recommend that you ask more questions,
polls, or include more calls to action for users to tap on your hashtags,
locations, or mentions.
If you insert a mention in a Story, for example, the user
may click on it, but if you give them a reason to click, you will have more
chances to increase the number of taps. If you don't believe it, do a simple
test by placing a question that motivates people to TAP and then look at the
statistics and you will see the number of TAPS that are achieved with a call to
action and compared to another Story where there is no call to action.
Trick 5. increase the views of your Stories by
including your followers in friends lists
When you include a person in a friends list, that person
sees your Stories with a green circle. Well, the % of clicks on a Story with a
green circle is immensely higher than that of a normal Story, according to data
provided by Embed Social.
We all like to feel special. If we see that someone has
posted a Story and we think that only a small number of people can see it, we
tend to feel flattered and that is a natural invitation for people to see the
Stories.
For this what you can do, is to create and edit the best
friends list with as many people as possible. I know this goes against the
general idea of friends lists being created for a small number of people to
see, but, if you're reading this and you've come this far it's because you want
more views on your Stories, right? well then, just put this to the test and
then you'll see the results.
Bonus: Trick 6. You can use Story viewer bots. (I will
deny having recommended this in a court of law)
What are Story
viewer bots?
They are BOTS that broadcast from 1,000 to 10,000 daily
Story viewers randomly to any user in the world with the criteria you have
specified in the bot. Has it ever happened to you that a Russian model or a
fitness model from Hawaii has seen your Stories? Have you ever wondered how you
have come to achieve this? Well, now you know.
What do these apps
do?
Let's just say that when you connect one of these bots to
your Instagram account, you are giving permissions to that bot to view Stories
on your behalf. In other words, more than 10,000 Instagram users could see your
little face when they go to the stats to see who has viewed their Stories.
Warning: these applications and bots are not liked by
Instagram and their use is not recommended. their use, if not done correctly,
carries the risk of being blocked by Instagram or the total deletion of the
account.
And you may be wondering why I tell you this trick if I
do not recommend it. Well, because it's not that I don't recommend it. It is
simply something that I advise you to use with great caution because, when used
correctly, it brings excellent results. Of course, now that you know it, don't
forget what Spiderman's uncle said: "with great power comes great
responsibility".
I hope these tricks will be of great use to you and take
your IG account beyond all limits.
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